You Already Paid for This Customer Insight. Your Team Never Pooled It.
Your people already know what your customer needs. They have never been in one room, on one problem, long enough to pool it. This customer insights program builds those conditions. Target market, customer requirements, and your point of difference land on one page, built by the people who have to act on it.
Your people already know what your customer needs. In one room, on one problem, they pool it onto one page.
- Level
- Sales teams, Mid-level leaders, Intact teams, All employees
- Group size
- Any group size
- Time
- Anywhere from 60 minutes to 2 days
- Format
- In person · Virtual
- Languages
- English
- Business outcome
- Revenue growth, Customer loyalty, Alignment
Proof
$800M → $1.4B in a year
Bell MTS: customer insights was one module inside the program that took revenue from $800 million to $1.4 billion with fewer staff
How we measure
The team leaves with a written action plan, each item tied to a name and a date. Thirty days later we check which items moved and report that back to the sponsor.
Reveal the Secrets is a powerful customer insights learning experience for any businesses seeking clearer insights into their market. This immersive learning experience focuses on: Understanding your customer needs Identifying the most important benefits of your product or service Differentiating yourself from the competition.
Understand Your Customers Needs
Participants work in teams, each focusing on a specific client, market segment, or customer persona. Teams are guided through a concrete and highly pragmatic customer insights experience to systematically and thoroughly understand how to best meet the needs of their target audience with the products and services they offer. With short experiential learning activities designed to illustrate and highlight each segment of the learning, participants are engaged in a dynamic experience with a clear and concise outcome for action. Target market, customer requirements, and product differentiation are among the considerations. Participants are amazed at the classified data they generate, and return to the office eager to put these new insights into action.
A Private Session, Not a Public Course
A public course walks a room of strangers through somebody else's customer. You leave with a method and no data. A private session runs on your customer, your market, and your numbers, with the people who have to act on what comes out.
That difference shows up in the room. When everyone works for the same company, participants can name the real account, the real objection, and the real loss. Nobody softens the story for outsiders. The disagreements that matter surface fast, and the group settles them while they are still together instead of in a follow-up email nobody answers.
It shows up again afterward. A public course ends and each person carries a private set of notes back to a different desk. A private session ends with one page the whole group built and already agrees on. Sales, marketing, and product walk out pointing at the same customer need, the same ranked benefits, and the same point of difference.
Run it for one team, one division, or one product line. Half a day or a full day, on site or virtual, sized to the group. Participants drive the experience. We design the conditions.
What Your Team Takes Away
Understanding your customer needs
Identifying the most important benefits of your product or service
Differentiating yourself from the competition.
Frequently Asked Questions
- What is a customer insights program?
- A working session where your teams dig into one client, market segment, or customer persona at a time. They map what that customer actually needs, which benefits matter most, and where you stand apart from the competition.
- Who is Reveal the Secrets for?
- Sales, marketing, and product teams who believe they know their customer and keep getting surprised. They leave with named needs, ranked benefits, and a point of difference they can say out loud.
- What do participants walk out with?
- Their own customer data, sorted and ready to use. Target market, customer requirements, and product differentiation land on one page. Most teams are surprised by how much they already knew and had never pooled.
- How is this different from a market research report?
- A report hands your team what someone else found. Here your team builds the insight itself, so it trusts the insight and acts on it. Participants drive the experience. We design the conditions.
Interested in This Experience?
See a demo of a participant-driven experience, then we design an experience that solves it.