Why a business-unit leader chooses this
You choose which leaders attend. They apply what they learn to a real project inside your business unit — so you see the return in your own numbers, not a survey. Businesses invest in engines to grow. This is that engine.
And here is the part that stops most teams before they start: the number feels like the hard part, so they avoid it. It is the easy part. Your business already tracks everything that matters — a High Impact Project simply links your leaders' new behavior to the numbers already in the monthly reports your leadership reads. Kirkpatrick made proving ROI feel so hard that most companies quit. It is almost embarrassingly easy the moment you link the learning to a real business goal.
Every number we report is attributed — each leader counts only the portion of a project's value their new way of leading created. Even so, for senior roles those attributed numbers run into the millions. And they are first-year numbers. Almost every project keeps paying off long after, and the ripple effects — the trust, the judgment, the leaders who stay — never show up in dollars at all.
The real shift is the one your leaders feel: when you learn to lead differently, your leadership causes impact you did not think was possible. Leading differently is worth millions.
Once a leader has felt that on a first project, the second is bigger. They lead with the confidence of someone who has already done it. At one bank, a leader's first project returned 21,000% in first-year impact — and the projects that followed only grew from there. At Arla Foods, a new listening leader plus development on their real business issues moved engagement 22% in a single year — then sales tripled the next year and hit five times the year after. Now picture twenty of your leaders each running a High Impact Project aligned to your strategy, at the same time.
Then the number does your selling. At Bell, once the dollar value, the retention lift, and the performance jump sat on one page, business units stopped running their own programs and joined the corporate one. At Rogers, a two-day experience replaced an 11-day onboarding run of hotels and meals — and the moment the savings showed, all four other business units came knocking. When CBC linked the work to their strategy, the strategy stopped languishing and moved into execution. Proof travels; the teams that sat it out come asking for it themselves.
That is the engine: Lead the Endurance aligns the team to the strategy, then Orchestrate Impact with High Impact Projects and High Impact Coaching turns that alignment into results. Leaders immersed in their own business unit, learning together — and achieving more than they ever have, because they do it together.