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Why Employee Culture is the Key to Growth

Why employee culture is important for growth

A positive employee culture can help you attract new talent, as well as allow your current team the freedom to share creative solutions. In an ever-changing market, innovation is essential to the success of any business, and an environment that welcomes new ideas and build employee loyalty can make all the difference in achieving growth. 

What is company culture?

Company culture refers to the values, expectations, and goals that you set for your team. It can also refer to the “vibe” that your workplace has. Each company’s culture is as unique as the diverse leaders and teams who participate in it. Making sure that each employee is represented and feels heard is key to creating a healthy company culture.

How do you know if your company has a positive culture?

Clear Company Values

Companies with a positive culture have a clear set of values that leaders and teams follow and express in every aspect of their work.

Diversity in the Workplace

Diversity plays an essential part in their workplace, so that varied individuals, approaches, and ideas are whole-heartedly embraced.

Open Communication

Strong communication between team members is encouraged, and a commitment to transparency is vital. It’s clear who the company leaders are, and they remain approachable to the rest of the team, welcoming constructive feedback. Each team member feels that their perspective and input is valued, and as a result, office politics are kept to a minimum.

Employee Recognition

Leadership also recognizes the accomplishments of team members and takes the opportunity to recognize and celebrate them. Professional development is taken seriously and opportunities for education, growth, and promotion are regularly presented.

Happy & Engaged Team

All of these qualities contribute to another apparent sign of positive company culture: happy, engaged team members stay for the long-term and are invested in their work.

What are the benefits of a positive company culture?

The benefits of a positive company culture are numerous:

  • Increased engagement
  • Reduced turnover
  • Improved employee performance
  • Encourages innovation
  • Attracts top candidates

Cultivating a positive environment builds a connection with your team that increases engagement and reduces turnover. Teams who feel passionate about the work they do and those they work with simply deliver better performance.

A supportive environment empowers your team to present fresh ideas that promote innovation and refine your business strategy. This support also establishes a sense of belonging and community, reinforcing stability in the workplace.

Additionally, a positive culture is a strong incentive for top candidates to join your organization, since nearly half of team members rank company culture as more important than the technology supplied or their physical workspace. Ultimately, positive company culture develops a robust brand identity, elevates productivity, and can boost profitability.

How can we help you cultivate your company’s culture?

At Learn2, our professional development specialists offer more than just training or team building programs. We provide an immersive experience that evaluates your needs and helps you build a culture that keeps your team engaged and creative, while also attracting the talent you need to stay ahead of the curve.

Contact us today to learn more about how we can customize a plan to ensure that your company culture is positive and thriving, giving you the tools to motivate your team, tackle challenges along the way, and achieve your organizational goals.

About Author

Doug Bolger is the world’s foremost instructional designer for participant-driven designs. He is changing how the world works, by changing how the world learns.


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