Discover clear insights into your retail customer segments
According to a CMO Council survey, loyal customers are 15 times as likely to increase spend as high-risk, intermittent customers are—and acquiring new customers can cost 5 times as much as satisfying and retaining current ones.
Connecting the right customers with the right messages – the right way – drives millions in additional sales and profit.
Help your store associates truly understand your customers’ priorities and requirements. Learn how to deliver what customers want and outperform your competition. Understand the Retail Customer allows you to drive sales and bolster every bottom line.
“The first step to exceeding your customer expectations is to know those expectations” – Roy Williams, coach
How Our Understanding the Retail Customer Program Works
Participants work in teams, each focusing on a specific retail customer segment. Store associates are guided through a concrete and highly-pragmatic tool to systematically and thoroughly understand how to best meet the needs of their retail customers with the products and services they offer.
The Understanding the Retail Customer Program is a powerful experience for any retail store seeking clear insight into their customers, value propositions, differentiation and competitive benchmarking. This program delivers an understanding of the prioritized needs of your retail customers, identifies the most important benefits of your product or service, and differentiates your retail store from the competition. Participants are amazed at the insights they generate, and return to the store eager to put these new insights into action.