Understanding the Retail Customer Training Program
Discover clear insights into your retail customer segments.
“The first step to exceeding your customer expectations is to know those expectations” – Roy Williams, coach According to a CMO Council survey, loyal customers are 15 times as likely to increase spend as high-risk, intermittent customers are—and acquiring new customers can cost 5 times as much as satisfying and retaining current ones. Connecting the right customers with the right messages – the right way – drives millions in additional sales and profit. That’s why it’s important for organizations to invest in a retail skills development program.
Get Clear Insights Into Your Retail Customer Segments
Help your Customer Service Team truly understand your customers’ priorities and requirements. Learn how to deliver what customers want and outperform your competition. Understand the Retail Customer allows you to drive sales and bolster every bottom line.
How Understanding the Retail Customer Program Works
Participants work in teams, each focusing on a specific retail customer segment. Retail employees are guided through a concrete and highly-pragmatic tool to systematically and thoroughly understand how to best meet the needs of their retail customers with the products and services they offer.
This retail customer experience workshop is a powerful experience for any retail business seeking clear insight into their customers, value propositions, differentiation and competitive benchmarking. This program delivers an understanding of the prioritized needs of your retail customers, identifies the most important benefits of your product or service, and differentiates your retail store from the competition. Workshop participants are amazed at the insights they generate, and return to the store eager to put these new insights into action.
What Your Team Takes Away
“The first step to exceeding your customer expectations is to know those expectations” – Roy Williams, coach
GET CLEAR INSIGHTS INTO YOUR RETAIL CUSTOMER SEGMENTS
HOW UNDERSTANDING THE RETAIL CUSTOMER PROGRAM WORKS
Frequently Asked Questions
- How do you understand what your retail customers really expect?
- Start with the customer, not the product. Break your customers into clear segments, then map what each group values, how they decide, and what makes them come back. The trap is guessing. Real insight comes from a structured look at each segment's priorities. In Understand the Retail Customer, participants work in teams on a specific segment and use a practical tool to map exactly what those customers need, so your people stop assuming and start serving what buyers actually want.
- Why does knowing your customer segments drive more sales?
- Loyal customers are far more likely to spend more, and keeping them costs a fraction of finding new ones. When your team connects the right customers with the right message the right way, sales and profit follow. Guesswork leaves money on the table. A clear read on each segment lets your people match what they offer to what each customer values most.
- Is this the same as a broader retail skills program?
- It is the step before it. Understand the Retail Customer focuses on knowing your customers' expectations and segments first. Once your team knows what each group wants, our broader retail skills development program builds the service and selling skills to deliver it. Start with insight, then build the skills on top.
Interested in This Experience?
See a demo of a participant-driven experience, then we design an experience that solves it.