Consider the real cost is not us. Its the cost of the people in the room. If you invest a half day or full day of everyone in the room’s time – it adds up. So consider that each person is likely worth $300 to $400/day. For sales people over $100,000/year in annual compensation – that is greater than $500 per person. Put 20 people in the room and you are investing $10,000 without travel, room rental, coffee breaks or food.
Then consider the opportunity cost – Likely a sales person delivers 10-100x their value. If not, we could talk! So now you are investing $100,000 in opportunity costs.
Then consider the power of sales people building the best practices. Imagine the ownership and commitment to those best practices… that’s how other clients grow 5x in a year.