How 2 Live the Brand Training
Create the Ultimate Brand Experience
As advertising messages penetrate every aspect of daily life, ensuring a brand remains dominant in a consumer’s minds gets more complicated. We don’t just buy or use products that offer a solution; we look for products that enhance our desired life experience. Delivering against that level of brand promise is a tall order. It is even more complex for organizations experiencing tremendous growth, new and growing labour forces, or a difficult client implementation period.
In Live the Brand, participants realize that creating the ultimate Brand Experience is possible. Living the brand becomes possible when we stop thinking of the Brand as outside as external and we start adopting and internalizing the brand as our own. Once we have internalized, we are able to generate specific behaviors that cause desired outcomes. In this way we stop thinking in terms of “them vs. us” and realize that we can and must create the Brand Experience for ourselves before we can create it for our customers.
Training Program Description:
Live the Brand is an engagement process – involving the participants in a strategy, plan or change that the organization needs implemented. The engagement process yields outcomes of alignment, involvement, ownership and personal responsibility for the success of the plan/strategy/change.
Participants work together to uncover the current state as well as issues or barriers getting in the way of achieving objectives. From there they focus on creating vivid future states illustrating success. This enables participants to quickly and easily articulate the purpose, meaning and intention behind the key goals or key messages. Using ‘dotmocracy’ exercises important behaviours and actions are identified – helping the future state become a reality.
WHAT YOU GET
YOU WANT OWNERSHIP. SO YOU GET TOOLS FOR YOUR TEAM TO PRACTICE FIXING AND BUILDING WHATEVER THEY OR YOU WANT. AND PRACTICE MAKES PERMANENT. SO WHAT DO YOU WANT TO CHANGE PERMANENTLY?
PROGRAM IN ACTION