Inbound Marketing intern

Apply between 23/05/2017 — 16/06/2017

We're changing the way the world learns - one person, one company at a time. When passion thrives, and culture jives results will follow.

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Position Description

Do you want to become an Inbound Marketing Intern who develops and grows numerous marketing funnels and builds out the layers of each piece of the funnel to convert web traffic into marketing qualified leads and converts again to sales qualified leads?

Do you want to do a deep-dive into understanding the worlds of our target markets and use it to develop and deploy strategy?

The Inbound Marketing Intern reports to the Manager of Making it Happen, and works closely with the VP Program Development and other key team members, including the CEO. The ability to work collaboratively and creatively within a distributed organization is vital to this position, since team members are in different locations.

Our CEO wants to find a team of eager individuals who can create conversion pathways to start a business with. We seek to connect assessment and development and conversion together in unique and new ways. Prove your commitment and ability to produce results to find out what is possible here.

We're changing the way the world learns - one person, one company at a time. When passion thrives, and culture jives results will follow.

Job Type

Job Categories

The Position

Position Responsibilities

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Collaborate with channel-specific markers (blogging, email, social media, etc.) in order to optimize each conversion path.
  • Optimize our marketing’s conversion paths and rates overall and drive marketing-qualified leads for our sales team.
  • Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers.
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and report on the performance of these conversion assets.
  • Other duties as assigned

Experience

Relevant experience in inbound marketing for business is helpful; 1 – 2 years minimum. If you have to learn everything, then be prepared to invest your own time learning after hours and weekends.

Education

University Degree or College Diploma is preferred – although proven experience is more important. Self-taught is also preferred, if you learned how to do it to get it done for someone – show us.

Stuff we want you to have ideally

  • Experience working with marketing automation software, Wordpress, Adobe Creative Suite, Hootesuite
  • Background and interest in corporate learning and development
  • Experience with business to business sales

Knowledge and Skills aka a Laundry List of Being a Great Team Member

  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • High level of individual initiative and creativity with an ability to use data to inform all decisions.
  • Ability to work with limited supervision and successfully within a team.
  • Ability to resolve practical problems independently.
  • Excellent writing and editing skills.
  • Strong analytical and organizational skills.
  • Accuracy and attention to detail.
  • Ability to consistently meet daily, weekly and monthly deadlines.
  • Computer skills in word processing, spreadsheets (excel) and websites.
  • Ability to rapidly learn and use new software.
  • Ability to effectively communicate with internal and external customers and members, team members and staff.
  • Self-motivated in a non-traditional work environment.
  • Ability to thrive in a fast paced, changing environment.
  • Experience working with diverse populations including racial and ethnic minorities

How We Work

We work together. We collaborate and innovate. We look for effective and better ways to achieve results. We avoid reasons – nothing amazing got created from reasons. We ask questions like, “How could we…?” or “Where else has this been solved before?” or “what would it take to…?” We want to get sprints going with our interns.

Are you a fit?

You want to be challenged. You want to get over your fears of speaking up. You are ready to be a leader. You are ready to be a part of a team. You know how to deliver on time and do what it takes. You don’t make commitments and then not keep them.

Why Choose Learn2?

We are out to transform how the world works, learns and develops leaders. We believe in women and actively seek out how to evolve humanity’s relationship to women leaders. We acquired the Women in Leadership & Business Conference to demonstrate the value of raising women up.

We work together. We collaborate and innovate.

Location Info

The Inbound Marketing Intern will work in Etobicoke at the Learn2 office at 2970 Lake Shore Blvd. West. We are located on the Lakeshore Street car line and a bus ride from Islington TTC station.

Travel Requirements

Occasional travel is required for this job. Travel expenses are paid for or reimbursed by Learn2.

Hours

This is a full-time (37.5 hrs/week), Internship position for a period of four months beginning April 2017. If you become indispensable then who knows how long you’ll work here.

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